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    彩页印刷设计师必须要遵守的原则!
    来源: 2019-06-06 18:32:41
    彩印厂以灵魂和设计为图腾,在广场之间表达深刻的精神内涵和艺术感染力,给人以宁静、柔和、饱满、和谐的感觉,做到触碰无声的东西,品牌logo设计,创意设计师必须遵循以下四个设计原则。
    The color printing factory takes soul and design as totem, expresses profound spiritual connotation and artistic appeal between the square, gives people a sense of tranquility, softness, fullness and harmony, achieves touching silent things, brand logo design, creative designers must follow the following four design principles.
    一、标志设计与时俱进,传承历史
    1. Logo design keeps pace with the times and inherits history
    随着时代的变迁或品牌自身的发展,标志所反映的内容和风格可能与时代的步伐和品牌的变化不一致。因此,标志也应该创新,以跟上时代的步伐。目前,世界上许多大品牌,为了符合时代精神,引领潮流,坚决放弃过时的视觉符号,清楚地表明观众品牌创新突破,追求卓越的精神,采用标志和强烈的视觉表达,以提高品牌的竞争力。当然,与时俱进也需要继承历史,突出民族风格。因为只有能够继承历史,突出民族风格的东西,才能轻易成为人们心中的图腾,建立起牢固的情感纽带,具有永恒的价值。
    With the change of the times or the development of the brand itself, the content and style reflected by the logo may be inconsistent with the pace of the times and the change of the brand. Therefore, the logo should also be innovative to keep up with the pace of the times. At present, many big brands in the world, in order to conform to the spirit of the times, lead the trend, resolutely abandon the outdated visual symbols, clearly show the audience brand innovation breakthrough, the pursuit of excellence, the use of signs and strong visual expression, in order to improve brand competitiveness. Of course, advancing with the times also requires inheriting history and highlighting national style. Because only by inheriting the history and highlighting the national style, can we easily become the totem in people's hearts, establish strong emotional ties, and have eternal value.
    颜色
    colour
    二、标志设计具有审美性,融精神
    2. Logo design is aesthetic and integrates spirit

    彩印厂的标识不仅是一种视觉艺术,它应该符合人们的审美情趣,符合审美原则,而且要融合品牌精神,传达品牌价值。当人们看到一个标志,这也是一个审美的过程。在审美过程中,人们利用社会公认的相对客观的标准来评价、分析和比较视觉所感知到的图形,从而产生审美冲动。标志所带来的审美冲动往往通过标志的形状来表达。造型美是标志的重要艺术特征。标志造型元素有四大类:线、面、体。

    济南印刷厂

    The logo of color printing factory is not only a visual art, it should conform to people's aesthetic taste and aesthetic principles, but also integrate brand spirit and convey brand value. When people see a sign, it is also an aesthetic process. In the process of aesthetic appreciation, people use the relatively objective criteria recognized by society to evaluate, analyze and compare the visual perception of graphics, thus generating aesthetic impulse. The aesthetic impulse brought by the logo is often expressed by the shape of the logo. Modeling beauty is an important artistic feature of logo. There are four types of logo modeling elements: line, surface and body.
    三、标志设计独特,个性丰富
    3. Unique logo design and rich personality
    品牌标志是用来表达彩印品牌的独特个性,是一种独特的标志。要让消费者认识到品牌独特的品质、风格和情感,因此,logo在设计中一定要与众不同,新颖独特,独树一帜,展现出品牌独特的个性。特别要注意logo与其他品牌logo相似,不要模仿别人的设计。
    Brand logo is used to express the unique personality of color printing brand, is a unique symbol. In order to make consumers realize the unique quality, style and emotion of the brand, logo must be unique, novel and unique in design, showing the unique personality of the brand. Special attention should be paid to the similarity between logo and other brand logos, and do not imitate other people's designs.
    四、彩页印刷logo设计简洁明了,易于理解
    4. The logo design of color page printing is concise and easy to understand.
    标志是一种视觉语言,要求产生立竿见影的效果,因此标志设计简洁、清晰、醒目。避免复杂的模式和过度的轻描淡写。聪明的,这要求设计师要体现概念设计和手法洗练,并应注意清晰,明亮的眼睛,适合各种场合使用,完成近看起来精致巧妙,远看清晰和明显,从每一个角度,每个方向有更好的识别性。
    Logo is a visual language, which requires immediate effect. Therefore, logo design is concise, clear and eye-catching. Avoid complex patterns and excessive understatement. Intelligent, this requires designers to embody conceptual design and skill training, and should pay attention to clear, bright eyes, suitable for various occasions to use, complete near look exquisite, clear and obvious, from every angle, each direction has better recognition.