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画册设计印刷都需要做些什么?

发布人:济南华政印务有限公司 发布时间:2021-10-20

一本精美的企业画册必 须是以图文有 机结合的形式体现的,不仅需要图片清晰、文字有条理,更需要将重 点部位特显出来。需要设计出一本精美的企业画册,企业画册设计后都是关键。

An exquisite enterprise album must be embodied in the form of organic combination of graphics and text. It not only needs clear pictures and organized words, but also needs to show the key parts. We need to design a beautiful enterprise album, and the design of enterprise album is the key.
一本企业画册的基本信息包括:公司简介、发展景、企业文化、业务介绍、产品介绍等内容,当然不是所有的企业画册都需要包括以上内容,都是根据具体的目的而添加内容的。
The basic information of an enterprise album includes: company profile, development scene, corporate culture, business introduction, product introduction, etc. of course, not all enterprise albums need to include the above contents, which are added according to the specific purpose.
在设计必 须考虑以下几个问题:
The following issues must be considered in the design:
1、确定企业画册的用途。譬如想打造品牌的,那么画册主要以企业发展景、企业文化和简介为主,突出公司的形象才是关键,产品反而是次要的。如果我们的目的是做好产品的销售,我们就应该将更多版面放置产品特写图和产品文字介绍。
1. Determine the purpose of the enterprise album. For example, if you want to build a brand, the album mainly focuses on the enterprise development scene, enterprise culture and introduction. Highlighting the company's image is the key, but the product is secondary. If our goal is to sell our products well, we should place more pages with product close-up drawings and product text introduction.
2、收集画册的素材。包括清晰的企业标志图、产品细节图,吸引目标用户的文案。
2. Collect the materials of the album. Including clear corporate logo, product details and copywriting to attract target users.
3、确定企业画册的尺寸、印刷使用的纸张。一般的企业画册都考虑A4(420*285MM)尺寸的,设计的时候需要考虑切纸的时候可能会切到重要部分,因此必须做好3mm的出血位,至少也要2mm以上。
3. Determine the size of the enterprise album and the paper used for printing. Generally, the size of A4 (420 * 285mm) is considered in the enterprise album. When designing, it is necessary to consider that important parts may be cut during paper cutting. Therefore, a 3mm bleeding position must be made, at least more than 2mm.
4、设计的时候必须考虑印刷的难度。举例说明一下,有一次客户的企业画册封面使用了一大块的四色黑,中间还有一段小号文字,我们已经告知客户这样是非常难印刷的,即使印刷出来也会存在色差、文字也很难套准。
4. The difficulty of printing must be considered in the design. For example, once the cover of a customer's enterprise album used a large piece of four-color black with a small text in the middle. We have told the customer that it is very difficult to print. Even if printed, there will be color difference and the text is difficult to register.
其实这是印刷的常识,很多画册平面设计师并不懂印刷,因此我们建议设计先咨询一下印刷厂,也可以咨询一下下面的在线客服。
In fact, this is the common sense of printing. Many album graphic designers do not understand printing. Therefore, we suggest that the designer consult the printing factory or the following online customer service.
5、印刷画册都建议打样。由于设计是使用电脑设计的,显示器的色彩和印刷的色彩是不一样的,因此必须要打样来确定印刷的效果,也是和印刷公司签合同的依据。
5. Proofing is recommended for all printed albums. Because the design is designed by computer, the color of the display is different from that of the printing. Therefore, proofing must be done to determine the printing effect, which is also the basis for signing a contract with the printing company.

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